Early 7-Up was marketed as a lithiated lemon soda and a hangover remedy. Its advertising associated the drink with relief after drinking, making the bottles a connection to sobering and Jack’s alcoholism.
In this image · No.18
American History
The stacks of 7-Up are at once a color reference and a reference to the drink’s history. Early 7-Up was marketed as a lithiated soda and advertised as a hangover remedy.