Focus View · Sobering5 scenes
Closing Day · No.18
Image 1 of 3 · American History

Theme

Sobering

Coffee functions here as a familiar cultural symbol of sobering up. The theme concerns that association and its connection with Jack’s alcoholism.

In this image · No.18

American History

The stacks of 7-Up are at once a color reference and a reference to the drink’s history. Early 7-Up was marketed as a lithiated soda and advertised as a hangover remedy. That advertising history connects the bottles to sobering and Jack’s alcoholism.

Seven-Up labels and early advertising: Lockhart and Brown, Chapter 2